An interesting article in the B&T newsletter saying that 'paid bloggers' will become the norm in the future - link here.
To be honest, I'm all for it as long as the blogger is straight up about what the deal is, doesn't give away editorial control of what's written and tries to have a bit of fun with what they say.
I think we'd all agree that standard advertorial copy is about as much fun as a stroke, and has as much cut-through as a 'shopper docket'.
But I'm guessing that's what the deal's all about here anyway, yeah? Forking out product in the hope that someone whips together a really edgy, funny piece of writing that becomes widely shared across teh interwebz?
Of course there are some obvious limitations, but if you put your mind to it, even a freebie 'do it yourself' will kit could be worth an amusing 200 words. As long as you didn't have to die to fullfil the contract.
So I put it to you business owners, fling me your stuff, I'll do my work with it and let's see where it takes us.
Fyi, I REALLY need a new car (or at least an aircon re-gas), fine wines, some new pants and electrical equipment. Oh, and a couch.
1 comment:
Aren't paid bloggers basically journalists without responsibility for verifying facts?
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