Thursday, December 11, 2008

Marketing heavyweights descend on Perth

Perth is set to play host to the biggest marketing and business conference in the State’s history at the Australian Masters Marketing Summit 2009 (AMMS09). You can join the facebook group and stay up-to-date here.

AMMS09, the brainchild of Yellow Empire founder Peter Aleksander, will bring together 19 of the world’s most high profile marketing gurus for two days of education and insight on March 17 and 18 at the Sheraton Hotel.

The event was launched on 1 December, with Mr Aleksander outlining his thinking behind hosting such a large-scale, big name conference.

“This event was born out of a desire to bring the world’s heavy hitters in the marketing game to us – to make Perth the destination for a change and create an event that really is world class,” Mr Aleksander said.

“To that end I’ve secured industry leaders from around the globe, including the US, Asia, Europe, the UK and Australia, to share their expertise in an environment that encourages creativity and collaboration.

“At long last, Perth’s marketing, advertising, promotions and event management people will have access to the elite of their peer groups – the innovators of our generation - without having to travel across the country to do so.

“It’s a chance to tap into the latest trends, mind-sets, practises and strategies from the greatest minds representing the leading brands that shape the marketing world and its consumers,” he said.

Mr Aleksander said the goal of the conference was for delegates to leave “armed with an arsenal of new ideas, solutions and strategies that can be immediately built into marketing budgets to drive revenue growth in 2009”.

The event will provide valuable marketing information to a wide audience, providing beneficial tools to assist small and medium sized businesses through to national and international brands.

Early bird tickets are available until 19 December, with further details available at

Speakers at AMMS09 include:

• Bernie Mullins Ph D, Director The Aspire Group and former CEO of Atlanta Hawks & Thrashers.
• Larry DeGaris Ph D, Director Sponsorship Strategy Indianapolis, USA.
• Rebekah Horne, General Manager Fox Media Interactive Europe; My Space.
• Ian Stewart, Senior Vice President MTV Asia.
• Michelle Pilot, Vice President of Marketing Lexus Group.
• Andrew Ciae, Director of Marketing Lexus Group.
• Ben Wicks, Director of Sponsorship Fosters Group.
• Sean Pickwell, Managing Director Waterfront Media.
• Tim Addington, Editor B&T Magazine.
• Gina Unwin, National Manager Brand & Sponsorship HSBC.
• Mike Wilson, Director Naked Communications.
• Annick Perrin, Client Services Manager ikon Communications.
• Brian Gallagher, CEO Full Circle Media.
• James Neale, Managing Director Traffic Marketing.
• Steve Fontanot, Senior Account Director Making Waves Australia.

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